When you’re trying to reach your audience, to spread your brand, hit with your marketing message, or highlight deals and close some sales, reaching them where they’re at is the first and most important step. Nowadays, one of the most effective ways to reach as many people as possible is to target them by smartphone. The vast majority of people carry them with them at all times and use them frequently, so the right means of reaching through them could be a hit for your marketing strategy.
Here, we’re going to look at one of the best-known SMS marketing services, Text-Em-All, what they do, how it works, the pros, the cons, and whether or not they’re the right partner for your marketing strategy.
What Is Text-Em-All?
Text-Em-All is an SMS marketing and mass text messaging platform designed to help companies reach their audiences quickly and responsibly. The platform can be used for internal communications, to reach customers with announcements, and for other purposes besides marketing, but as a platform, it does offer a wide range of tools to target and reach your audience.
Able to support mass texts, as well as two-way messages, Text-Em-All allows for largely automated campaigns, using analytics to optimize compliance while managing compliance to ensure your messages get through without trouble. It provides high deliverability at predictable pricing without the need for bloated software.
The Benefits Of SMS Marketing
SMS marketing has become a popular means for businesses to reach their audience, largely due to the sheer reach, first and foremost. Most people carry their phones with them at all times, nowadays, and what’s more, while they might not always get notifications or routinely check their emails or social media DMs, they’re a lot more likely to open a text message. Furthermore, the instant delivery speed of SMS messages allows for campaigns to be delivered much faster than they might otherwise.
The higher open rate also tends to match with a higher conversion rate, as well. What’s more, they allow for easy two-way marketing, which can make them great for either getting feedback from customers or encouraging them to opt-in to the next part of your sales funnel. All of this makes it a good choice for not just increasing marketing awareness but also facilitating direct engagement from your audience.
The Text-Em-All Method
Text-Em-All offers a broad but simple-to-use set of SMS messaging tools that are designed to allow for mass marketing messages while keeping regulatory compliance relatively easy. It gives marketers access to 10DLC or toll-free approval, as well as clear guidance on carrier rules, meaning it can open the door to getting your message through to your audience with a much lower risk of blocked or undelivered messages.
Businesses are able to send bulk SMS campaigns that are personalized and instant, reaching opted-in contacts with each. With two-text messaging and MMS support, it enables a much deeper level of engagement, ensuring that your messaging feels direct and human. While the user-facing side of Text-Em-All is relatively simple, it does also provide data-driven analytics features to track delivery, replies, and opt-outs in real time, so that teams are able to optimize their campaigns as they’re running, and to keep a close eye on their goals.
The Pros Of Text-Em-All
For those who are looking to open the door to SMS marketing but without getting too bogged down with complex marketing tools, Text-Em-All has a host of advantages, including the following:
- Straightforward and Intuitive: The user interface is straightforward and easy for even non-technical teams to interact with, making it a lot easier to manage lists, create messages, and read analytics.
- Reliable, Compliant Delivery: Ensuring compliance is one of the major focuses of the tool, giving teams the tools to make sure that they’re able to reach their audiences without issue.
- Fast, Customizable Text Campaigns: The tool makes it easy to send out customizable and personalized text messages to large numbers of your audience, with scheduling tools to ensure your messages reach customers when they’re most likely to engage.
- Deep Analytics Tools: Text-Em-All provides analytic tools ot track deliver rates, response rates, opt-in and opt-out trends, click-through-rate, and more, so that users can see if their SMS marketing campaigns are truly helping them hit their goals, and where they can use improvement.
- Flexible Pricing: In order to keep SMS marketing as cost-effective as possible, Text-Em-All has both spendable-credits-based pricing options, as well as monthly billing, on top of a free option that can help users get a better idea of what the platform offers.
The Cons of Text-Em-All
As effective as Text-Em-All can be, all marketing tools and platforms have areas outside of their expertise, and here are a few that you might want to consider first:
- Desktop Focused: While there is a handy app that provides access to a host of features, the desktop platform is considered the better of the two by many users.
- Costs Can Add Up: Costs can scale with your marketing campaign size and frequency, so it’s important ot choose the pricing style that works best for your needs.
- Character-Limited Messages: SMS messages do come with a character limit, which is adjustable based on pricing plans and advanced settings.
- Focused Predominantly On SMS/MMS Messaging: Some other options may include features for direct phone calls, but Text-Em-All has the sole priority of creating and managing SMS marketing/communication campaigns.
The Final Verdict
Whether you’re looking to explore SMS marketing as someone relatively new to the field or if it’s fast-growing to become a core part of engaging your audience, Text-Em-All is a robust option for launching and managing text marketing campaigns from beginning to end.
With its strong focus on compliance, reliability, and delivery, you can make sure that your messages get through more often, while its message personalization options, two-way messaging, and MMS options enable much deeper and engaging approaches to reach your audience through text. Add to that its flexible pricing options based on your needs, and it’s easy to recommend to businesses of all sizes.
