Videos are the most interactive way to attract your targeted customers. By video, we do not mean the regular videos; however, high-quality professional videos will bring unrivalled returns. According to a recent survey, 84% of people believe that videos are the most effective medium to trigger sales. Above all, 95% of people believe that they are more attracted to a brand with its introductory video than reading text. Videos are staggeringly effective, looking at statistics.
If you want to unleash your creative side on the world, using AI tools to generate, trim, edit, and create videos can be a great choice. Several photo and video editing apps and tools with pro features permit you to capture special moments. They assist in inducing freshness while editing and allow video splitting to enhance engagement through regular postings.
Today, in this article, we will discuss seven incredible types of videos that can boost your business growth. Let’s begin.
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Introduce your brand
Whenever you enter a space, be it in your personal life or work environment, you address people with a hello or similar greeting. Then why not introduce your brand? You are your brand’s ultimate face and voice; therefore, launching an introductory video that starts with a simple hello is an ideal way to impress your customers and give a glimpse of your brand.
We suggest you not go overboard, as it can overwhelm your viewers. Instead, keep it short, simple, and sweet without losing the essence of the overall brand. Today’s audience loves to get information quickly, and there is no better way than making an introductory brand video. It helps you communicate your thoughts and gives a wider perspective.
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Focus on customers
Your customers are your best supporters, advertisements, purchasers, and promoters for your brand growth. They also have the power to pick you up from detrimental situations and motivate you to do better. So, if they are so crucial for the brand, why not bring them in front of the camera? No matter the scenario, video marketing fits like a glove and settles in every possible situation. Indeed, it is one of the best marketing strategies you can implement. Since the pandemic, most businesses have shifted to this easy yet impactful way to market their brand.
Rather than you coming in front of the camera and blabbering about your brand, let your trusted customers give their honest reactions. Customer testimonials not only build customers’ trust but also position your brand rightly.
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Big announcements
A new great product deserves a massive announcement and a dazzling launch. And videos help you do exactly that, as they reach the top spot to attract users. Everything should be well-recorded, edited, and posted from teasers to trailers and, of course, post-release hype. Before your product enters the market, try to create advertisements either through paid promotions, ads, UGC ads, or so on. Once previewed, they will be excited to know what’s coming next.
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Go beyond your comfort zone
You don’t have to be a massive enterprise to achieve popularity. If you have the will to perform well and step out of your boundaries, with unfeigned efforts, it will come to you eventually. Going viral might seem complicated, but the most straightforward things go viral unexpectedly. Your videos don’t need fancy animations, big budgets, or an entourage to make an impact; however, a short and simple video that resonates with your audience is enough to bring a change. While making videos, do not lose your core vision/value!
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Company culture
Having an overview of a company and its culture gives a sense of satisfaction. It answers many questions about the company, the communal workspace, and whether a company culture is innovative. Answering these questions helps customers relate to different parameters, leading to the company’s growth and prospects. Although a company’s culture video can be short, a long video might be more appropriate in other contexts, like the business’s expertise and its workings.
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Describe products
What products are you selling? What are the differences between them? Remember, your customers have many various exceptional options in each category. So, highlight the reasons to choose you over other brands. You can cut out the competition significantly with well-curated product videos and introduce yourself. Videos help customers examine your products closely and experience the quality even before investing in them. Use platforms like Invideo AI to generate short clips of you talking about your products, why they are unique, and the practical, beneficial reasons to invest in them.
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Interact and educate customers
As lockdown continued to restrict normal interactions, businesses have found a way to interact and educate customers. Yes, it is through video marketing. How about educating your audience about your products? Writing text may not be the ideal way to do this; however, an exciting video that is engaging at the same time is a deal-breaker. You, as a leader, have several responsibilities towards your brand, and one of them is educating your customers accurately, utilizing visual content. There are no hard and fast rules for this. You can be as casual as possible or professional; the choice is entirely yours. Make sure your video has helpful, consumer-centric, knowledgeable information to trigger sales.
Conclusion
In the world of content creation, video is a goldmine. There are endless opportunities to gain customers’ attention with a single video.
How will your business stand out? Videos are the best option. We understand that building your brand’s image is complicated and challenging. However, following these 7 video types to grow your business will attract unexpected results.
